It is not difficult to establish an independent website, but the difficulty lies in the later optimization. After merchants build independent websites, they need to promote and attract traffic, and need to use website optimization to ensure traffic. So how should cross-border e-commerce independent websites be optimized?
1. How should cross-border e-commerce independent websites be optimized?
1. Server speed.
Compared with other sites, search engines have greater demand for independent sites, especially for speed. If you want to get better SEO results, of course you have to choose overseas ones, where they are better in terms of speed and experience.
2. Keywords.
Keywords are very important when optimizing independent sites. The content of independent stations must be written and published around keywords. Whatever product you sell, choose keywords related to the product. You must know how to choose keywords from the perspective of consumers. You can also use tools to search first to understand the popularity of keywords. Do not choose if the popularity is not high. .
3. The theme is clear.
In the optimization process, it is necessary to clarify the theme, the type of product you want to make, and find the right keywords. You can also search for different types of products on the website, learn from them and learn from them appropriately.
4. Select payment method.
For novice sellers, the payment collection work of independent websites is also very important. Moreover, independent stations are different from platform payment collection. Once established, you cannot receive goods directly. You must use tools to receive payments. The payment method of the independent website supports PayPal, international credit cards, and some localized payment methods.
2. How should independent website sellers optimize their supply chain?
1. Integrate the supply chain and promote logistics integration.
In the cross-border e-commerce supply chain, manufacturers, suppliers, logistics companies, warehouses, distributors and foreign consumers form a complete supply chain system. For independent sellers, logistics is the bridge between customers and suppliers. Therefore, how to effectively reduce retailers’ logistics costs and improve retailers’ logistics efficiency has become an important issue faced by retailers.
The cooperation between different types of logistics models plays an important role in ensuring the speed of logistics. In addition, there is another way, which is to use foreign warehousing and transportation, which can also ensure transportation efficiency, but the cost is slightly higher.
2. Centralization of the supply chain and localization of core processes.
In order to ensure a stable supply of goods, many sellers will choose to do business closer to the source of goods. If the seller is unwilling to leave his residence, then opt for local products. If there are not enough suppliers, substitutes can easily be found within the aggregation.
A non-decentralized supply chain is also conducive to effective management of sellers. Once something happens, it can be dealt with in a timely manner, so that small things will not become big things.
In short, the optimization of independent websites is crucial to sellers. This article focuses on optimization methods such as keywords and server speed. However, the optimization of independent stations can also start from other aspects, and merchants can also find more optimization methods. At the same time, merchants should also pay attention to fixed product update frequency and pay attention to the optimization of product internal pages, thereby increasing the weight of independent sites and increasing search engine exposure.