Ebay merchants often encounter situations where products have no traffic or sales are getting lower and lower. When encountering such problems, merchants are usually very distressed. In fact, the most fundamental reason for this problem is that the products in the merchant’s store do not have enough traffic. The merchant can increase the traffic through promotion. So how does eBay promote it?
1. Promotional publication.
After the merchant completes the settings for promotional listings, the products will be displayed on the platform’s search results page and related product sections. One thing to note is that when promoting products through promotional listings, the products are only Will be promoted on the regional platform where it is published.
If the merchant is using a streamlined version of promotional advertising, there is no way to change the advertising rate. If the consumer’s bargaining is accepted, it will eventually have a certain impact on the advertising cost. .
2. Brand advertising.
Brand advertising is a sales channel mainly for branded products. It customizes promotion plans for branded products to increase the exposure of the products. Promoting products through this channel will also display the products on the search page just like promotional listings. In addition, the products will also have a certain amount of exposure on other brand pages on the platform, and the conversion rate of the products will also be improved, so this promotion method It is a good choice for brand merchants.
If you want to know how eBay promotes, in addition to the above two promotion methods, merchants can also learn about the promotion methods of eBay platform. The first is commission advertising. If merchants can make good use of this method, they can have a huge advantage, because this advertising accounts for 18% of the total advertising volume of most products. The second way is CPC headline advertising. This promotion method can help merchants focus on traffic.
The above are some ways of eBay promotion. These ways are not complicated. Merchants can master them well if they study carefully. If eBay merchants can make good use of these ways to promote products, then the products will be better. You can have more traffic, and the sales of your products will also increase significantly.