Amazon in-site advertising refers to the fastest way to bring traffic to the store. Using in-site advertising can allow more buyers to see us and increase the exposure of the store. Amazon’s on-site advertising is similar to Taobao’s through-train and relies on keyword bidding. When the on-site advertisement is clicked, a fee will be incurred.
So as a seller, do you know how to set up Amazon’s in-site advertising? In the Amazon backend advertising campaign management, you can choose to create an advertising campaign, and then select the advertising type to set up the advertising. How to set up ads to attract more consumers? There is a lot of knowledge in this. Next, the editor will introduce to you the setting skills of on-site advertisements.
The first is the optimization of Amazon listings, which is a commonplace issue. Whether it is manual advertising or automatic advertising, imperfect listings often lead to poor ad matching results, low exposure, and failure to get the desired results after spending money. Justin optimization includes title pictures, descriptions, etc., which all require careful polishing by sellers. In addition, you can refer to how peer sellers with better sales set up listings. Learn more and refer more.
Secondly, studying the product promotion report can help sellers find the exact effective keywords, and you can also see the report display volume and conversion rate. Use the delivery report to filter out high-quality keywords and put them into your new listing after optimization, and put the words with poor performance into negative keywords.
Third, how to choose advertising words. Before getting a product, you need to research the listing titles of at least 10 well-listed products with high sales, and filter keywords through the drop-down box of Amazon front-end search. These methods can help us filter out words generated by buyers’ common search habits.
Fourth, accurately negate negative keywords. In fact, this is also a way to save advertising costs, which can effectively improve the overall click conversion rate of advertising, exclude keywords with poor performance, and avoid wasting resources.