Now, with the easing of the global epidemic, cross-border e-commerce has ushered in a rebound growth. It can be seen from Amazon’s data that as the world’s highest market value cross-border e-commerce platform, Amazon’s global market currently It can be said that the scale ranks first. In recent years, the number of domestic sellers engaged in Amazon cross-border e-commerce has also been increasing. When a novice Amazon seller first opens a store, the indicators that need to be monitored daily include order quantity, red flags, emails, traffic, feedback, reviews, follow-up sales information, keyword search ranking changes, etc. The following are operational indicators that novice sellers need to focus on.
1. Product Selection:
In the early days of a new Amazon seller, you need to invest some time and energy in selecting products. Product selection is very important for the later operations of the new seller.
2. Listing:
On the product link, novice Amazon sellers need to display the advantages and selling points of the product, and optimize product titles, keywords, descriptions, pictures, etc.
3. Reviews:
Regarding product buyer reviews, if a product has many positive reviews, it must be positive for the product, but Amazon does not care about the authenticity and content of the Review. The requirements are becoming more and more stringent. To get high-quality, realistic evaluations, we must ultimately improve product quality. Novice sellers need to understand changes in return visits, follow-up sales, traffic, and product keywords every day.
4. Follow-up selling:
Follow-up selling is allowed on Amazon, that is, when customers click on your product link, other listings will be placed on the page for customers to choose from. If a novice seller has a registered brand, the chance of being copied will be greatly reduced, and the Amazon brand trademark will be protected. Others cannot purchase the same brand product.
5. Keyword ranking:
Understand store traffic and sales through changes in product keywords.
6. FBA:
When novice sellers sell products on Amazon, they can choose whether to do FBA shipping or self-shipping based on their own circumstances.
7. Negative reviews:
When faced with negative reviews, novice sellers need to understand the reasons why customers leave negative reviews, get in touch with customers, and assist customers with a sincere and friendly attitude. Solve the problem.
8. In-site advertising:
Regarding how Amazon carries out advertising, new Amazon sellers need to place on-site advertisements according to specific circumstances to increase product exposure and click-through rates.
The above are the eight indicators that novice sellers need to pay attention to when they start working on Amazon. At the same time, sellers must continue to improve their operational capabilities and learn more operational skills to maintain their own stores in order to stand out among many Amazon sellers. Stand out and achieve big sales.