The most basic operation of an independent station is to build a website. Once the website is built, all operational work can be carried out in an orderly manner. The most difficult thing for an independent station is to attract traffic. Today we will take a look at what we need to do after the website is built in the operation of an independent website – how do we lay a good foundation for the website?
1. Interface
. Currency switching: gradually activate other currencies according to the actual situation of the website, and currency activation regularly updates the exchange rate
. Visual style/effect, Decorate the homepage with building blocks as much as possible
. Contact information
. No dead links
. Font style
2. Terms
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.Howtoorder
.ContactUs
.Payment Guide
.Shipping Guide
.Return/refund
3. Plug-in
. Multi-language: Google free translation and multi-language cloud translation (install if there are stable sales)
. Contact information: Messenger, multiple contacts Method – Sidebar toolbar
. Recent hot sales (recent hot sales pop-up window)
. Cookie pop-up window – EU website recommended installation
. Display activities/ Coupons, (activity toolbar)
4. Install pixels
. Install GoogleGA and try not to use domestic statistics
. Advertising pixels: Facebook, Google Wait
. Collect every event as much as possible to facilitate the later statistical analysis of the delivery team
5. Website opening speed
. CDN acceleration, program response
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.Google insight: I don’t completely believe it, it’s just for reference. It can be optimized with optimization. The bigger the website is, the more functions it has, and the interface is richer, the score will generally be lower. The points of relative concern are: JS, pictures. Size, try not to install online chat
. External plug-ins: focus on checking the JS plug-ins that are loaded synchronously, and try to load the plug-in after browsing 3-5 pages
6, 404
.Search: No results found, install (product display window recommendation)
.Product: Product updates change seasons too quickly, too many old products become dead links, install (product 404 dynamic recommendation)< /p>