To test everyone, what are the important indicators for Wish seller store assessment? Seeing this, can you give the correct answer? If not, then your basic operational skills still need to be practiced. Refund rate, counterfeit rate, effective tracking rate, delayed shipment rate, you must know these indicators! What other operational knowledge does Wish Operation need to keep in mind? Let’s take a look next.
Basic rules for cross-border operations of the Wish platform: Wish product push is mainly based on five major factors: image processing, title description, product description, label setting, and price. Product pictures are designed to be easy to browse on mobile phones, and the size is generally 600*600. Note: the visual beauty is refreshing to viewers; the title description needs to be concise and clear at a glance; the product description should be logically clear, highlight the highlighted functions, and reflect the product value; label suggestions are required : From large range to small range, from broad to precise, it decreases step by step, covering more dimensions;
Wish platform cross-border promotion rules
The platform has three main promotion rules: first, strictly control the price and shipping cost of promotional products, balance pricing, and not increase shipping costs; second, there are many promotional products on the shelves, and do not arbitrarily change the sales of goods inventory; third, rapid promotion For a certain product, merchants must follow the rules. If the product is promoted, sellers will face penalties.
Wish cross-border operation ideas
1. Select products with a critical eye
Sellers are strict in selecting products, and use empathy to understand the buyer’s perspective, how effective the product display is, and whether there is an urge for customers to consume, thereby guiding customers to place orders.
2. Strive to do a good job in store integrity assessment
Wish sellers must understand several important indicators for store assessment: imitation rate, effective tracking rate, delayed shipment rate, 30-day average rating, and refund rate between 63 and 93 days. Foreign countries attach great importance to honest management, and so does Wish. Therefore, you should carefully make products, control logistics and provide better services, and try to ensure that the average score of the store reaches above 4 points.
3. Reasonable choice of logistics
Wish integrates logistics channels to make logistics operations more efficient. Sellers can choose the corresponding dedicated logistics line based on the region where their target customer base is located, product profits, regional delivery time, product features, etc.
4. Have a clear plan for product launch
Before setting up a Wish store, sellers must: 1 make a clear plan for putting products on the shelves, and 2 make the products on the shelves simple. For new sellers, you can choose to focus on product categories that you are familiar with first, then follow the market trend, and finally launch some new products that cater to the market.
5. Do not operate in violation of regulations
Note: Sellers must be familiar with the relevant regulations of Wish. Wish has a strict mechanism for sellers’ infringement and violations, and sellers should strictly abide by it! Only then can you sell your goods well!