For merchants who have launched tiktok live broadcast, celebrity marketing is the fastest way to open up the market and attract traffic and bring goods. By cooperating with local Internet celebrities, merchants can not only quickly increase product sales, but also create a good reputation. brand effect. So what are the promotion methods of TikTok celebrity marketing alliance?
1. Unboxing video.
Usually, some samples are sent to the celebrity for free, and the celebrity is communicated with, and a video is posted on TikTok to explain the features of the product, especially the features of the product that need to be highlighted. The unboxing video is on It is very popular among users on TikTok, and this model is currently the best conversion expression form of influencer marketing.
2. Sow grass in the mouth.
Word-of-mouth broadcasting is when celebrities insert oral broadcasts into tiktok live broadcasts or filmed videos to describe the functions of the corresponding products and the reasons for recommendation, and use the charm of the celebrity itself to guide fans, thereby Make more people willing to buy.
3. Professional evaluation.
If you want to choose a professional evaluation model, you need to choose Internet celebrities who have been deeply involved in a certain field for a long time. Evaluation works will be easier to reach accurate consumers. Through the promotion and explanation of evaluation bloggers, you will Make the product more convincing and make more people willing to buy the product.
4. Situational plot.
The key to situational drama videos is to arouse the emotional resonance of users. Situational dramas have very high requirements on the creative ability of celebrities and require rich creative experience. Generally speaking, it is best for merchants to write good scripts Then communicate with the celebrity.
5. Talent display.
On TikTok, celebrities with talents such as dancing, fitness, etc. will be more likely to arouse the interest of users. Cooperate with such Internet celebrities and promote products in their videos, which will make it easier to attract the attention of fans.
The above are the main methods of tiktok celebrity marketing alliance promotion. Merchants can choose one or more methods to promote according to their own needs. However, when it is necessary to pay attention, although celebrities can quickly improve the product Sales volume, but ultimately the quality of the product must be guaranteed, so that a stable user group can be formed.
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