Tiktok selling goods can be said to be one of the most popular cross-border e-commerce platforms at present, and it is also one of the must-choice platforms for many sellers. Just like tiktok stores, it has become the first choice for major sellers, and is different from other cross-border e-commerce platforms. Like other shopping platforms, the most important part of bringing goods is product selection. Today we will talk about what are the product selection indicators of TikTok?
1. Demand.
To put it simply, it means to understand whether there is demand for this product in the market, what problems it can solve for users, whether it meets the user’s physiological needs, safety needs, social needs, etc.
2. Is it market competitive?
To understand the market competitiveness of the chosen product, it will be difficult to make it if you can see it everywhere.
3. Product performance.
To put it simply, the products can meet people’s needs, and they are products that have never been seen before, such as small mobile fans, parasols with electric fans, etc.
4. Product pricing.
The price of the product should not exceed 100 US dollars, and it is best to keep it between 10 and 50 US dollars. At present, the overseas shopping atmosphere of the TikTok platform has not yet formed, and the conversion rate of products with too high unit prices will be very poor.
5. Product quality and volume.
It is best to choose one that is smaller in size and lighter in weight. It is recommended that the weight be less than 3kg. If the product is too heavy or too large, the shipping cost will be very high.
There are:
1. adspy selection.
Most sellers will use spy tools to select products. This tool is similar to game plug-ins. adspy is the abbreviation of advertising spy tools. Sellers can use this type of tool to understand the content of advertisements placed by competitors. .
2. Facebook advertising product selection.
If you don’t want to use tools, you can use relevant keywords to find relevant advertising data on Facebook. This is also a product selection method.
3. Select products through the data analysis platform.
Sellers can use some statistical data from data analysis platforms as a basis for product selection.
The above is the relevant content of tiktok product selection indicators. No matter which platform you are doing, product selection is very important. If you select the product well, you can get twice the result with half the effort. Before you select the wrong product, All your efforts will be in vain, so be careful when choosing. If you want to know more related content, you can pay attention to Lianlian Cross-border Payment.