Ebay is a relatively mature cross-border e-commerce platform. Many merchants love this platform very much, and the traffic on the platform is also very large. As a novice merchant who has just joined the platform, you should understand the promotion of eBay. What are the techniques? Spend more energy to learn eBay promotion techniques.
Under normal circumstances, eBay’s promotion is divided into two types, namely promotional placement and advertising. These two methods are completely different. If the merchant has set up promotional listings in the background, it will be displayed on the homepage of the product when searching. However, products using this method will only be displayed in the country where they are published.
The second is brand advertising. This method is only for branded products, using high-quality promotion plans to improve the effectiveness of advertising. The same products will also be displayed on the search page, which can give products Bring a lot of exposure and increase conversion rate.
The next step is eBay’s promotion skills. First of all, the product should have an appropriate price. If the same product is priced differently, the sales volume of the product will naturally be different. Therefore, merchants should optimize prices as much as possible based on the cost of goods.
In addition to price, the optimization of the product details page is also very important. A suitable introduction will attract buyers to purchase the product. If you have no experience in this area, merchants can refer to some merchants in the same industry with relatively high sales. Learn from experience and use it to improve product detail pages.
Another very important point is the sales volume. The basic sales volume of the product is very important. If the product has no sales volume, it will be difficult to attract buyers to place orders. Merchants can sell the products at low prices or fake orders. ways to increase sales.
Ebay’s promotion techniques are actually not complicated, but the store conditions of different merchants are also very different. Merchants can combine their own store conditions and then explore promotion techniques that are more suitable for the store, which is effective. Promotion can help the store to reach a higher level. If you don’t understand these techniques in advance, blind promotion is likely to have the opposite effect, so merchants should put more energy into promotion.