There are many sellers on the tiktok platform who blindly set prices without understanding the pricing rules in the early stage. This method is wrong. If the pricing is not set correctly, it will lead to large-scale losses. Today we will give you some advice. Please share with me the tiktok pricing template.
1. Logistics costs must be included in the selling price before pricing.
2. Understand clearly which expenses are borne by the seller and which expenses are borne by the buyer.
This is easy to understand. If the seller’s packaging size is reasonable, then the seller only needs to bear the cost of the product and the express delivery cost of the product from the buyer to the platform’s domestic transshipment warehouse. If the seller’s regional platform provides door-to-door collection services, the seller does not need to bear the express delivery costs for this period.
3. Sellers can refer to the following formulas for pricing.
Cross-border freight (tax included) = cross-border freight × VAT.
Local display price = (price before tax + cross-border shipping fee) × (1 + VAT).
The amount actually paid by the buyer = the cost price of the product + the price of logistics freight – the price of the limited-time event
Corporate value-added tax = the amount actually paid by the buyer × the value-added tax point.
Platform commission = (actual amount paid by the buyer – corporate value-added tax) × platform commission rate.
Master commission = Master commission rate × (actual amount paid by the buyer – cross-border freight (tax included) – local freight) × (1 – VAT point)
Sellers must consider all aspects of cost issues when setting price, such as product costs, logistics costs, commissions drawn by the platform, etc., to ensure that sellers can make money. However, it should be noted that the seller’s price cannot be too high, which can easily discourage buyers from purchasing. Therefore, a certain amount of scale must be used when setting prices.
The above is the relevant content of tiktok’s pricing template. Especially as a novice seller who does not know much about each link, you can refer to tiktok’s pricing template to price at this time. Sellers cannot price more than the product itself. If the value of the product is too much, the buyer will feel that the product is not worth the price, and naturally they will not buy it. Therefore, the price of the product should be similar to its value and the price that the buyer expects.