As the world’s largest social platform, Facebook has strong user social stickiness. In addition to chatting and sending statuses (such as pictures, texts and videos) based on acquaintances, it is also the main gathering place for marketing. For many multinational companies , the main channel for attracting traffic is Facebook, so let’s learn about the Facebook advertising operation tutorial.
1. Create a facebook page and create personalized content.
The vast majority of Facebook users use the platform for social purposes rather than directly for shopping, so a business’s homepage should create and publish content in a personalized way, attracting attention with interesting, easy-to-read content and attract users. The content can be brand or product related, but is more often in the form of simple conversations. Merchants should not over-promote published content or use overly straightforward, formulaic language.
2. Regular push.
It is understood that most Facebook users browse more than once a day. It is recommended that merchants tweet every day, but in order to avoid some useless content, they can pay attention to new things or related sharing. If a user leaves a comment or asks a question, the business must respond as quickly as possible because audience role users will quickly lose interest.
3. Advertising.
As one of the most widely used advertising platforms, Facebook advertising will greatly improve the efficiency of brand marketing. Its powerful advertising marketing tool Ad Manager
It can also help companies spend half of their advertising efforts. After identifying your target audience, businesses can begin to transform their advertising, generate leads, and increase traffic. In this process, the advertising manager will help the company set goals, select audiences, develop budgets, and develop corresponding promotional information push plans.
4. Establish target benefit calculations.
Brand positioning, product services and marketing goals determine how companies use Facebook to promote and analyze marketing effects. Generally speaking, the number of collections, valid email addresses, and click-through rate are more effective reference indicators. For fledgling businesses, it is more reasonable to set marketing goals and use the number of fans and the number of collectibles as evaluation indicators.
5. Use facebook plug-in.
Many websites now allow you to log in directly with Facebook, and there are also like or share buttons in product details. These are plug-ins provided by Facebook to help users quickly shop or share products directly on other social platforms. For example, 100% of domestic websites will add social software such as Weibo and Weibo on the right side of the website. The aim is to facilitate this.
6. Facebook offline promotion to attract traffic.
The idea is the same as that of micro fuses. When communicating with customers online, you can print your Facebook account on your business card, add Facebook friends, or promote Facebook to attract traffic in markets or venues.
7. Develop an advertising budget.
Not all Facebook ads are paid, but if businesses want to improve the effectiveness of their ads, they can set a minimum goal for the number of daily clicks or the number of final clicks. Merchants can develop corresponding advertising budgets through more clicks, and then the merchants need to complete advertising production. 90-word content, a title, a picture or a set of videos can bring a certain amount of traffic and attention to the merchants. Additionally, one needs to choose the right platform for deployment – PC
or mobile device, the default settings may be the best choice.
The above introduction is related to the Facebook advertising operation tutorial. The reason why Facebook ads are powerful is that they can accurately target ideal customers based on specific interests, behaviors and demographic data. The reason why Facebook ads are highly targeted and layering, because advertising is so effective that you just need to understand the basics and then optimize for performance.