Whether you choose a cross-border e-commerce platform or a cross-border e-commerce operation method, each seller’s choice is different, and the final operating results are also different. Therefore, this article will introduce the operation tutorial of Lazada seller store activities.
Method 1: Apply to participate in promotional activities.
Method 2: Apply to participate in promotions in the “promotions” > “all promotions” tab. The basic settings are as follows.
The seller enters the backend, clicks “Marketing”, enters the secondary menu, and can see “full discount/multi-item discount”.
The activity name here is only visible to sellers. Its main function is to allow sellers to distinguish activities, because there can be many preferential activities in the store.
Total number of orders: The total number of orders for multiple discounts that you want to set for the store. The platform stipulates that the minimum number is 10. In other words, if the discounted products sold reach the total number of orders set in the background, then This event is over. Therefore, it is recommended that sellers set the total number of orders higher, which can allow more sellers to enjoy the discount.
Discount threshold: The first one is based on the number of items, and the second one is based on the amount of consumption.
Note: Regarding the discount threshold, if you choose to reduce or reduce based on the number of pieces, the lower the number of pieces, the better.
If the discount is based on consumption, it is recommended to set the discount threshold to 1.2 times the unit price, because the purpose of setting up a multi-item discount is to allow buyers to buy one more item. The original unit price is MYR 20. , setting it to 1.2 times becomes MYR 24. If buyers want to enjoy the discount, they must purchase at least one more product, which can effectively increase the store’s unit price.
Discount types: They can be roughly divided into four types: reduction based on amount, reduction based on percentage, coupons corresponding to gifts from the store, and coupons corresponding to samples from the store.
The above article introduces in detail the operation tutorial of Lazada seller store activities. When operating a store, sellers must abide by the platform rules and not violate the bottom line, so that they can operate their store well. Of course, each seller can also make appropriate adjustments according to his or her actual situation.