Competition is very fierce today, and the cost of on-site advertising is rising. Many merchants invest a lot of money in advertising, but they may not achieve the expected results. For this reason, many merchants have begun to shift the focus of promotion to off-site. So, let’s learn about Wish How does the platform use Facebook advertising?
Before creating a Facebook homepage, you need to clarify some content. You need to know what the purpose of the homepage is, whether it is to promote stores or products, etc. Before creating your home page, you need to make sure these issues have been fully considered. Before creating a fan page, you need to determine whether there is enough content to attract fans. If you have accumulated some customer data, you can import it into Facebook and match it with existing customers to achieve remarketing. This is very suitable for consumables and products that are just needed. However, if there is no customer data at all, you can use interest targeting in the Facebook advertising system to more accurately find like-minded people and promote them.
Currently, many companies and sellers use influencer marketing. The key to this method is to find influencers who are suitable for marketing. Once you find a celebrity, you can evaluate their ability through indicators such as the number of their fans and the number of posts. After cooperation, you need to pay close attention to the results and track them, observe the effect of the celebrity’s forwarded posts, and make full use of them. Therefore, you need to find celebrities who are responsible for their fans. When advertising, you need to clarify the purpose of advertising and try to use different methods, such as posts and apps. At the same time, one tip to note is that the more responsible you are to the influencer, the better the results will usually be. If the cooperation is effective, you can also ask celebrities to forward the posts to their circle of friends to expand the scope of advertising.
Facebook can accurately target the audience of advertisements, including age, gender and other information, thus ensuring that advertisements are only delivered to the target audience. At the same time, customers’ behavior on the website can be tracked, so that some personal preferences and preferences on the Internet can be known to better target advertising. It should also be paid attention to, because the cost of remarketing advertising is low, and the conversion rate is also very high.
The above introduction is related to how the Wish platform uses Facebook advertising. Wish sellers can not only attract traffic off the site on Facebook, but also have many other social channels to choose from, such as YouTube. For large traffic platforms, if you can make good use of this platform to attract traffic, the traffic will not be bad. However, after attracting traffic, you must ensure the quality of the product, because quality is the key to traffic conversion.