Now that we are operating cross-border e-commerce stores, if we do not use on-site promotion channels well, it will be almost difficult to expand our profit margins! If cross-border e-commerce eBay sellers want to stand out, they must make good use of this channel. This article will share what are the on-site promotion methods on eBay? I believe it will be of certain help to the traffic flow and sales work.
Let’s first understand: What is the on-site traffic drainage of eBay platform? This advertising method usually involves sellers using keyword searches, promotional advertisements, promotional activities and other marketing and promotion methods to drive eBay platform users to enter and visit stores. This is the current purpose of cross-border e-commerce eBay sellers to attract traffic. The following are several ways to attract traffic: (1) Keyword optimization. Under normal circumstances, cross-border e-commerce sellers are most familiar with one method of attracting traffic-Promoted Listing. This paid advertising model is very common and improves the exposure and conversion rate of store products. In the actual application process, the Promoted Listing promotion method is to recommend related items uploaded in advance to matching buyer accounts based on the search behavior of eBay buyers, or to display the products on the search page. With the help of this Ways to increase product exposure.
(2) Promotional activities. When it comes to “What are the ways to attract traffic and promote on eBay?”, we must talk about promotional activities. Promotional activities are a common promotion method among eBay sellers. For example, the Black Friday discount season is the peak season for discounts and promotions. At times like this, discounts and promotions from outside the Internet will be swept across. In the intensive bombardment of information, consumers will certainly feel visual fatigue. Over time, many cross-border e-commerce eBay sellers have changed and chose to publish discount information before Black Friday. This also lets consumers know: there is no need to wait until Black Friday. There are also benefits to placing orders in advance. In short, the above is all the answers to “What are the ways to attract and promote traffic on the eBay site?” In daily operations, you should make good use of keyword optimization and promotional activities, strive to use keyword optimization to increase product exposure and conversion, and then make good use of promotions The event carries out price reduction promotion of eBay products.