When the peak travel season hits, some travel products companies have already used Tiktok to make a strong appearance, and have taken advantage of the opportunity of summer vacation to achieve strong online-to-offline conversion, and have received more profits in the international market. The content of this issue will bring discussions related to “Tiktok Travel Products Brand”.
Why do travel products companies focus on Tiktok? Because the global epidemic has basically stabilized, travel demand around the world has begun to grow. When the tourism industry begins to recover, travel supplies companies have turned to the emerging app-Tiktok, and hope to use this platform to attract consumers awareness, thereby increasing the proportion of new users. Now Tiktok has more and more appeal around the world, so many travel products companies are using Tiktok to make a strong appearance.
For example, the long-established travel website Booking.com has created a TikTok marketing-oriented promotion event called TikTok Made Me Book It. Although this event has certain geographical restrictions, it is only available in the United States, the United Kingdom, Germany, and Japanese TikTok users can participate. But the establishment of this kind of activity just proves that Booking.com wants to support consumers in traveling and take the opportunity to create positive brand interaction and brand image; and hopes that TikTok users can feel that this brand is a leader in the field of travel supplies. By.
In fact, short videos are a very effective way of publicity and promotion on TikTok. TikTok’s cooperation with travel supplies companies is actually to cooperate with those KOL bloggers and frequently publish brand-related video content and introductions on TikTok through spokespersons, thereby gaining resonance from consumers.
In short, TikTok travel product brand marketing has become the norm, and more and more brands are beginning to learn and use this video sharing platform. Brand owners are looking forward to having deeper communication and resonance with consumers through the TikTok content sharing model, and brands are more inclined to form business cooperation with influential bloggers.