On the early video sharing platform, some people paid attention to the delivery model and had already found business opportunities and profits. In the Tiktok era, how to detonate Tiktok traffic recommendations? It has become a question on the mind of every cross-border e-commerce seller. This article will focus on Tiktok’s algorithm mechanism and explain how Tiktok’s traffic recommendation mechanism works for sellers.
1. What is Tiktok algorithm?
To learn the traffic recommendation mechanism, you must learn Tiktok’s algorithm mechanism. In fact, Tiktok’s algorithm mechanism is similar to Douyin’s, and both have decentralized structures. If you post a video on Tiktok, no matter it is good or bad, it will basically get views.
This is because there is a fixed traffic pool on Tiktok, and according to the Tiktok traffic recommendation algorithm, after each video gets 100-1000 traffic allocation, Tiktok will conduct a second wave based on actual performance. Traffic pool allocation. Through this progressive approach, video content will be recommended to more people, so the videos posted by sellers must be enough to attract users’ attention. 2. How to improve user data?
If you want to play with the Tiktok video algorithm mechanism, you must make good use of the user feedback mechanism, because the feedback data from the previous level directly determines whether the video can be pushed to the next traffic pool.
There are several factors that feed back user data: duration, number of likes, number of shares, etc. If sellers manage it correctly, they can effectively improve their data. For example, improve the completion rate. In short videos, there are several time points that are very important: 3 seconds, 5 seconds and 10 seconds. The longer the viewing time, the higher the playback volume will be. If it has exceeded a certain threshold on the platform, more traffic will be added.
In short, the above is the complete explanation of Tiktok’s traffic recommendation mechanism. Sellers can learn about Tiktok’s user algorithm through the study of this article, and further promote the improvement of video traffic by managing user feedback data. . Values such as completion rate, likes, shares, reposts, etc. are all very important, and sellers must focus on operations.