When opening a store on a cross-border e-commerce platform, product pricing is a very important thing. Because pricing involves factors such as exchange rates, domestic shipping costs, cross-border shipping costs, commodity costs, and profit margins. So, how do Shopee sellers set prices for their products when opening a store in Brazil?
1. Product price acceptable to customers.
When searching for products on the front desk, there will be a price ranking. When clicking on price ranking, products will be displayed based on price, and then the product price range with the most clicks by consumers will be observed, which is the most acceptable product price range. This step is an aspect that everyone must see. It allows sellers to understand consumers’ price demands for products more simply and accurately, and it can also effectively help sellers find suitable price positioning for their store products.
2. Stratified pricing method.
In other words, different SKUs have different prices. Of course, not all products are applicable. Different models of products have different prices, which will give consumers a more professional impression and make them more receptive to store products.
3. Downgrade pricing method.
In fact, this kind of pricing is similar to product discounts. Downgraded pricing means, for example, you can enjoy a 10% discount when buying one product, a 20% discount when buying two products, etc. That is, the more products you buy, the more discounts you will enjoy. For sellers, it is nothing more than hoping that buyers can buy a variety of products.
Finally, after Shopee sellers open a store in Brazil, Shopee Brazil sellers need to consider two points in advance before pricing products. The first is cost, ensuring that the price is reasonable and fair. We neither make low-quality and low-priced products, nor do we make products of average quality but high price. Sellers should try their best to choose the mid-market price of such products without losing money or being unethical. The other is to keep the price stable and not to change the price easily. Changing the product price at will will have a great impact or negative impact on the store, which will seriously affect the weight of the store and affect the increase of the store’s natural traffic.