Tiktok is a platform that cannot be ignored when operating overseas foreign trade markets, and proficient use of various marketing techniques will help develop the value of Tiktok’s traffic pool. The content of this issue will bring experience sharing on Tiktok group marketing and online marketing. I hope it can bring some inspiration to all Tiktok cross-border e-commerce sellers.

1. Learn to use subject tags for online marketing.

When publishing content on Tiktok, sellers can look for any discovery pages that highly match the content, and then match and filter the content tags based on the day’s hot trends, so that there are opportunities. Take advantage of the “recommendation algorithm” to make the video a popular video, and also have the opportunity to increase the number of fans on the account.

For those tags or topics that have nothing to do with the video content, it is recommended that sellers do not use them, but should carefully observe the videos under these topics to understand the development trend of the Tiktok platform, so as to gain a higher Polish your account content strategy.

The popular tags on Tiktok change every day, so observing the differences between various tags can effectively maintain the fashion sense and interest of the content; it can even enhance the relationship between accounts and fans in the way of hot spots. sticky interactions.

2. Learn to use Tiktok group marketing.

By joining the creative group, you can take the opportunity to improve the marketing level of the creator. Sellers can join some Facebook groups to see if any are more suitable for them, and then in the process of interacting and communicating with them, they can find inspiration for video content and even create connections and attributions, making the content production work more effective. Positivity.

You can also search for related product and category keywords, interact with groups in specific fields, and find more work inspiration in the group.

In short, the above is the experience sharing about Tiktok group marketing and online marketing. Cross-border e-commerce sellers should grasp the following two points: make good use of the topic function for Tiktok online marketing, expand the marketing effect, and learn to observe the development trend of Tiktok topics; the other is to learn to join fixed groups and find more creations Inspiration and marketing tips.