After opening a store on AliExpress, AliExpress sellers need to clearly understand every data on the platform and also need to check the number of visitors to the store. So what are the reasons for the low number of visitors to AliExpress stores? How to increase store product exposure?
1. What are the reasons for the low number of visitors to AliExpress stores?
1. The details page is not attractive enough.
If there are no visitors to the AliExpress store, it may be because the store decoration details page is not attractive enough, so it is recommended to take a look at how the detail pages of well-selling products are done, and then learn from them and do a good job. Product optimization to improve conversion results and purchase volume.
2. Insufficient product exposure.
If the store product exposure rate is very low, it means that no buyer can see the products in the store, so there will naturally be fewer or even no store visitors. So the key is to optimize the product title so that it is easier to be searched by buyers.
3. Did not participate in AliExpress activities.
Another point is that sellers have not participated in AliExpress activities. 80% of orders on AliExpress come from promotional activities on the platform.
4. Affected by the platform’s search ranking rules.
For example, due to the reduction of store weight and illegal penalties, these will lead to a reduction in product rankings, or even being blocked, and the exposure rate will also decrease.
2. How can AliExpress stores improve product exposure?
1. Set keywords appropriately by checking the vertical and horizontal data.
2. Use the buyer’s marketing management tool to regularly send marketing emails to buyers to increase the buyer’s stickiness to the store.
3. Insert interlinked products in the detailed description.
4. Register for platform activities or set up store activities to increase product exposure.
5. Increase the exposure of products on the store homepage by setting up product columns on the store homepage.
6. Increase product exposure through AliExpress Express.
After reading the above content, AliExpress sellers can know that if the number of visitors to the AliExpress store is low, the products will not be exposed, so sales will not increase, so AliExpress sellers should Pay more attention to this issue! Cross-border e-commerce is not difficult to say or do, but it requires a certain amount of knowledge accumulation. So it’s best to learn about it before entering this industry and not blindly follow trends.