Friendly links, also known as exchange links, are a simple form of cooperation between websites and have certain complementary advantages in resources. It is an external link and is an imported link. Friendly links have strong stability. With external links, the effect is greater than that of ordinary external links. It can increase the visibility of independent sites, increase traffic, and reduce costs. If a seller wants to increase the visibility and traffic of the website, friendly links cannot be ignored.
Generally, it is to put the other party’s website on your own website, LOGO picture or website name, and set up a hyperlink to the other party’s website so that the audience can find your own website from the other party’s website to achieve mutual promotion. the goal of. What is the function of friendly links?
1. Get the new website included.
Friendly links can guide search engines to include websites. They are a typical example of page link analysis and an effective way for search engines to include websites.
2. Increase website traffic.
Friendly links are a form of mutual recommendation and traffic sharing. By pushing each other, you can increase the traffic of your website. High-quality friendly links will form a crawling cycle, which can effectively increase the number of views of the website.
3. Increase exposure and popularity.
Friendly links are also links exchanged with each other. If a less well-known website can exchange links with a more well-known website, the exposure and popularity will be greatly improved, and it will be easy to win the trust of visitors.
But because LOGO search engines do not accept image links, the promotion effect is poor. It is recommended that sellers try to use text links or a mixture of text and image types. If you must use an image link, remember to add an image alt tag.
To sum up, if the seller wants to save link space and improve the opening speed of the website, the text type is more suitable. If it is a high-traffic website, you can use image type forms because images can attract the attention of the audience. Friendly links are an important part of website construction and site optimization, which are equivalent to external links. It is difficult to see the effect in the short term. It requires patience and perseverance. Hope it helps sellers. Lianlian International always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.