Amazon now includes many product categories, and there are also many sellers reselling underwear products. As the competition in the cross-border e-commerce Amazon market becomes more and more fierce, products are gradually showing a trend of homogeneity. So how should Amazon underwear sellers choose products? How can we better cater to market demand?
First of all, cross-border e-commerce Amazon sellers should consider three points when choosing underwear products: Is the color of this product diverse enough? Are the fabrics of the products diverse? Is the packaging of underwear products attractive?
Selecting product styles is not simple, but because of this, style has become the most important part of underwear selection. Cross-border e-commerce sellers should not select products based on personal preferences, but on the personal style of the target market, the characteristics of underwear, and the market positioning of the store.
For example: Different age groups like very different styles of underwear. For middle-aged women, body-shaping styles, printed styles, and sports styles are very popular. For young women, square and circle patterns are more attractive. At the same time, young women will also consider the style, brand, fabric, and color of a product. After talking about styles, how should Amazon underwear sellers choose products? You can choose products according to the sizes of different sub-categories. You can see from the underwear products on the Amazon website: There are many kinds of products at present, and the common feature of these products is that they are easy to deform and shrink. If it is a dark-colored product, it will easily fade, so many sellers would rather choose light-colored underwear products, and when choosing the underwear size, they will also customize the size. The weight and material of underwear are all considerations for sellers, and when choosing products, sellers must think about the safety performance of the product. They cannot sacrifice the safety of the fabric for the sake of good looks. It must be a safe material that is not prone to sensitivity.
In short, the above is the practical introduction of “how Amazon underwear sellers should choose products.” Cross-border e-commerce sellers can choose products based on their size, fabric, and material. In addition, they should also note that different age groups like different products. Middle-aged women and young women also pay attention to different underwear products. .