Product selection is a compulsory course for all cross-border e-commerce Amazon sellers, and it is also a very important measurement standard. It determines the track of a cross-border e-commerce store and also affects the life and death of a store at any time. An excellent cross-border e-commerce seller will know how to integrate the upstream and downstream supply chains, and decompose the most real needs of users through consumer needs, thereby achieving higher-level product development work. Then, what Amazon needs to do when selecting products What data analysis?
1. Know how to use data for evaluation.
In particular, you know how to use data within the Amazon platform to evaluate the competition in the entire market. This is a useful indicator that can help cross-border e-commerce Amazon sellers judge market competition. When cross-border e-commerce sellers search for the keywords of a certain product, they can see from the search results: a popular product may have many search results behind it, and the market competition that will follow will also a lot of. An unpopular product will have fewer search results and not many competitors.
The abundance or lack of search data is one of the factors that cross-border e-commerce sellers must refer to when selecting products.
2. Know how to use the quantity of products to make predictions.
The number of reviews of a product can often reflect the market size behind it. Especially through the data of the latest quarter, we can see the dynamic changes in sales. One of the most direct ways is to check the first 20 pages of products on the Amazon platform. If there are more reviews, the sales volume of the product will be higher, and vice versa. Sellers should observe changes in review data in real time to improve product selection and optimization efficiency.
3. Learn to use competitors and predict the advantage gap between them.
When novice sellers deal with “What data analysis is needed to select products on Amazon?”, they often ignore the price gap between competitors and their own stores. In fact, the key to product selection is to find high-value, high-profit products.
In short, what data analysis does Amazon need to do to select products? First of all, cross-border e-commerce sellers should learn to use data to evaluate and check the current market competition; secondly, cross-border e-commerce sellers should observe the number of review products and make predictions; finally, cross-border e-commerce sellers You should learn to take advantage of your competitors.