Promotion is a very important step that can quickly increase sales, so sellers attach great importance to it. If eBay sellers want to promote their products, they have many options. This article will introduce how to write promotional emails on eBay platform? What precautions?
1. The optimal length of email content is between 50-125 words. The response rate for all email lengths is higher than 50%.
Surveys show that the response rate for emails has gradually decreased from 50% for 125 words to 44% for 500 words. It will slowly decrease after that, and when the email reaches about 2,000 words, the response rate will drop sharply.
It is best to keep the email word count within 125 words. But if you need to explain or communicate more details, the seller only needs to fully express what he wants to say, but do not add any unimportant content. The word count of the entire content should preferably be within 2,000. On the other hand, emails under 50 words saw a greater drop in response rates. Please try to keep it between 50-125 words, so as to give the recipient the most comfortable feeling.
2. Things to note.
1. Email marketing is a proactive and timely marketing method that can bring a lot of traffic to the store within 24 hours and increase store sales.
2. The threshold for email marketing is low. It can be used for a few thousand yuan. Any type of seller can try it.
3. Email marketing is a measurable marketing method. Consumer behavior (opening emails, clicking on links, etc.) is recorded, which helps sellers analyze return on investment.
3. How to get customers to leave a review?
Generally speaking, after a customer purchases a product, the platform will also send an email to remind the customer to leave a credit review. For sellers, they mainly ask buyers to leave comments by sending emails. For buyers who have purchased products, you can check the buyer’s email address on the “View Order Details” page, and the seller can write an email to leave a review for the customer.
The content of this article is to introduce in detail how to write promotional emails on eBay platform. Promotion is very effective for products, it can quickly increase product sales and maximize profits. Everyone can pay more attention to promoting relevant information when operating their own products, and maximize product sales as much as possible.