Most Amazon seller friends have encountered a sudden drop in sales of popular products. The last thing a seller wants to see is a drop in sales. In fact, the decline in sales is not terrible. What is terrible is not looking for the reason or not finding the reason. This will lead to a vicious circle and painful consequences. Today, the editor will analyze with you the reasons for the sudden decrease in sales of Amazon’s popular products and the corresponding solutions.
1. The exposure of the product becomes lower.
Lower exposure of the product will lead to lower and lower rankings, which will result in a serious loss of traffic, and it is normal for fewer and fewer orders to be placed. Generally speaking, the decrease in traffic has a lot to do with keywords. You can focus on optimizing keywords and improve your rankings by optimizing keywords to attract more traffic.
2. The number of negative product reviews increased.
Having too many negative reviews often affects customers’ decisions. Most customers will read reviews before placing an order. If there are many negative reviews, it will affect the customer’s order. In addition, it will also affect the weight and lower the ranking of the product. If there is a negative review, everyone should look at the customer’s problem and analyze the problem and solve it.
3. Optimize listings frequently.
Optimizing listings is a task that every Amazon operation must do every day. But enough is enough and you should not optimize listings too frequently.
Because multiple optimizations will break the stability of the listing itself, resulting in a decrease in weight and ranking. Therefore, I advise everyone not to optimize listings frequently, especially for popular products.
4. Being followed.
It is well known that Amazon can follow sales. If a store is maliciously followed by sales, it will lose its golden shopping cart. Most Amazon customers transact through the Buy Box, so once the golden shopping cart is lost, orders will inevitably decrease. Seller friends should register their brands well, and they can complain if they encounter copycats. The platform will strictly deal with copycats, and in serious cases, the store of the copycat will be closed.
5. The impact of advertising activities.
Most sellers run ads and rely on ads to place orders. If the sales of Amazon’s popular products suddenly decrease, it may be that the ads have been turned off. Sellers should try their best to increase natural traffic and not rely too much on advertising.
The editor summarized the above five points regarding what to do if the sales of Amazon’s popular products suddenly drop. Of course, there may be other factors that affect the sales of popular products, such as festivals or seasonal factors, etc. Everyone must be good at summarizing and analyzing during daily operations. Finally, I wish everyone a prosperous business.