Friends who have just started to contact AliExpress, a cross-border e-commerce company, may not know very well: How to promote new products on AliExpress on the homepage? This article will explain based on the relevant content of AliExpress new product promotion, hoping to be helpful to all AliExpress sellers.
Currently, it is more difficult for new products to get on the homepage of AliExpress because they must use through trains to bid on the homepage of AliExpress. Merchants need to do a lot of preparatory actions before launching a through train: complete product optimization work, including whether the product classification is correct, completeness of attribute filling, and setting of titles and keywords. Sellers must complete the basic optimization work before they can 100% ensure future promotion results.
(1) When selecting products in the early stage, you must look at the front-end data and the back-end data together, and sellers must choose based on objective conditions. Do not blindly select products based on personal likes, dislikes or subjective feelings, so as to avoid conflicts with Actual customer needs do not match the number. Sellers can select products by keywords, or find new products with higher exposure rankings, and use the order of keywords to filter categories.
(2) Through inventory, we can know that all popular products listed in AliExpress activities usually have high-quality traffic, and the product sales are definitely ideal. Combining the above, sellers can try to find: the best-selling products in the vertical category industry that can be included in the platform activities. Through this kind of comparison, the chances of being listed on the AliExpress promotion homepage can be increased.
(3) Cross-border e-commerce sellers should pay attention to various information. Information about hot-selling products includes: product titles, product feedback comments, details of each order, etc.
After obtaining the information, it must be summarized in the company’s internal Excel table in a timely manner for the next round of in-depth analysis. Sellers should focus on analyzing the potential index of each product. The higher the potential index of the product, the better the quality of the product.
In short, the above is the complete explanation of “How to promote new products on AliExpress on the homepage?” Cross-border e-commerce sellers must prepare a lot of detailed work in advance, including collecting information on popular products and comparing similar products way to see what are the best-selling lists of popular products? It is also necessary to understand the potential of each product through the analysis of product information.