Nowadays, the Internet industry is developing more and more perfect, and more and more people are turning to cross-border e-commerce. The main reason is that the profits of the highest industry attract many people. Therefore, this article will introduce the tiktok advertising guide.
1. Create an advertising account.
Visit the homepage and enter “Create”.
Fill out the form as required, and registration is usually successful within 48 hours.
2. Set up advertising campaigns.
Press "campaign-create" on the page.
Set advertising goals. The options available are: traffic, conversions and app downloads.
Set an advertising budget of at least $50 a day.
3. Set the ad placement, details and location.
Select delivery location. Enter your ad with full details. URL, display title, image material and classification. Ads currently support image and video formats, and different layouts will correspond to different material formats and requirements. At this time, you can select up to 20 keywords to describe the landing page information to match appropriate buyers. Use “target advertising” to set parameters such as target audience, age, gender, language, interests, equipment, etc. to attract precise customers. User ID can be set by uploading user ID in csv, txt or zip file format.
4. Establish an advertising plan.
Set the daily budget and release time in “budget&schedule”.
Select the budget rate “standard” to stipulate that the budget is evenly distributed throughout the entire campaign; you can set the “campaign rate” to spend the budget as quickly as possible within the planned time .
Select the optimization target platform to optimize according to the selected goal. If the goal is converted, the platform will place the advertisement to users who are more likely to convert to products or services. To track the performance of conversions, click Library and select conversions to create a conversion behavior.
Be aware that if you choose click-through rate as your advertising goal, you will be charged for each click and your ads will be optimized to attract as many clicks as possible. If the number of exhibitions is the target, the charge will be based on cpm (fee per thousand impressions).
5. Upload ad materials, pictures or videos plus text, which is 12-80 words of text. After the ad is produced, it will enter the review stage.
The above article introduces to you the TikTok advertising guide. You can follow the steps step by step. Basically, there will be no problems. If there is a problem, just solve it actively. , don’t be afraid of encountering problems. As long as the platform policies and rules are not violated, the remaining problems can be solved.