Every product sold on Amazon must upload at least one image, and the first main image is called the “main image” and the rest are called “auxiliary images.” The main image is displayed directly in search results and browsing pages, so it has become an important factor in attracting customers. So let’s learn about the product image requirements for Amazon sellers?
1. Requirements for product main images for Amazon sellers.
1. The background must be pure white, with an RGB value of 255*255*255.
2. The picture must actually show the product and cannot be an illustration, drawing or cartoon.
3. In addition to the logo of the product itself, accessories and props other than the product must be deleted.
4. Avoid adding logos and watermarks to pictures.
5. The product should occupy more than 85% of the entire image.
6. If the model is standing in the picture, it must be a real model and must be standing from the front. It cannot be from the side, back, multi-angle combination or sitting position, etc. Models are not allowed to carry non-sale products, and they are not allowed to display nudity.
7. The sock must be a photo of a single shoe, preferably with the left foot facing left. The photo of the sock on the model’s foot can only appear in the attached photo, not the main photo.
8. Earrings should appear in pairs. Socks sold in single and double pairs must display the single and double main picture.
2. Suggestions for optimizing product main images for Amazon sellers.
1. Consider the aesthetics of the target consumers. If it can meet the aesthetic needs, it will more easily arouse interest.
2. The main image must highlight the selling points, and when necessary, a comparative method can be used to display the product features.
3. Appropriate use of models, whether animals or characters, can attract consumers’ attention and increase sales.
4. If there are size requirements for length, width and height, because foreign customers are not very familiar with metric units.
5. Use comparative techniques to show the advantages and features of the product, compare it with competitors, and also remind customers not to make a wrong purchase.
6. The core functions must be expressed in a simple and easy-to-understand way. For example, using the battery capacity of the mobile phone as a selling point, you can mark how long you can play games, how long you can listen to music, etc., which can directly attract customers. .
3. Requirements for auxiliary images of Amazon sellers’ products.
1. Avoid adding logos and watermarks to product images.
2. Choose auxiliary images to show different sides of the product or highlight product features that are not highlighted in the main image.
3. It is recommended to use a pure white background.
4. Product images must be clearly visible.
5. If a model is used, it should be displayed in a standing position, and a real model should be used, and no nudity should be included.
4. Suggestions for optimizing product auxiliary images for Amazon sellers.
On the Amazon platform, the requirements for auxiliary images are very strict, so even auxiliary images must comply with Amazon’s regulations to better increase sales.
1. Show how to use the product. Since customers can’t try or test the product in person in the store, you need to show the customer how to use the product in pictures, especially its most important features. Doing so can help customers better understand the product and enhance their decision to purchase.
2. Multi-angle display. In a physical store, customers can touch and feel the product in person, so sellers need to display the product from different angles so that customers can see key features when zooming in on the image and determine whether the product meets their needs.
3. Provide quality assurance. Many online shoppers have had a bad shopping experience. As a seller, you can allay customer concerns by displaying graphics such as warranty and satisfaction guarantees, which can help increase customer loyalty and sales.
The above is the relevant knowledge required for Amazon sellers’ product pictures. From the results, excellent pictures can increase the conversion rate and directly increase sales. However, on Amazon, compliance with image regulations is the most basic requirement. Only by optimizing images under the premise of compliance can we better avoid violations and effectively guide the direction of optimization.