It is every seller’s dream to create hot sales on the Wish platform. Efforts to develop a product with potential and useful value are aimed at becoming a hit product. However, sometimes Wish’s popular products suddenly lose traffic. This is because there is a problem with Wish’s product. So, let’s take a look at the reasons why Wish’s popular products suddenly lose sales.
Reason 1: Logistics indicators are not good.
When traffic drops sharply, you need to consider whether the performance of freight logistics is poor. Due to the high return rate due to freight logistics issues of many merchants, wish will not provide traffic. The accuracy of order information and shipping time will significantly affect Wish traffic distribution, so sellers must attach great importance to freight logistics and increase the degree of consideration of order information. In addition, the freight rate will also affect traffic allocation and must be set effectively (it is recommended not to exceed 10% of the product price).
Reason 2: Products with added diamonds are no longer available for sale.
Adding a diamond means that the wish service platform strongly recommends your product. This is a good thing, and the traffic will be more than before! But at the same time, the product will be greatly restricted, and factors such as price and inventory will be affected. Unchangeable. However, in practice, due to factors such as price and inventory, merchants usually need to temporarily stop selling diamond-enhanced products. At this time, exposure and traffic will be affected.
Reason 3: There was a problem during the store review.
Sometimes the traffic suddenly drops in a short period of time, which may be due to problems with the platform as a whole, or it may be because your store happens to hit a point in the review cycle and has poor performance in freight logistics, return rate, score, etc. Good question. If the store and product aren’t violating the rules or performing poorly, wait a few days and see how the data changes.
Reason 4: Data upgrade lags behind.
I have to admit that sometimes traffic drops simply because the background data has not been upgraded. In fact, many merchants have experienced ups and downs in traffic, and there is no need to be too frustrated. You can try to see in a few days. If you can’t find the reason, you still have to make orders carefully. Sometimes you don’t need to pay too much attention to the increase or decrease in data.
Reason 5: External market competition of service platforms.
Since last year, Facebook and wish have begun to transform from a partnership into a competitor. With the trend of social network products and the acceleration of product transformation, Facebook and Twitter have also added the function of shopping through social media accounts, while Wish has lost part of it. If it is clear that Wish has entered a decline, then why not try more What about developing some other platforms?
Reason 6: National statutory holidays.
Many cross-border e-commerce partners lack local sentiment. For example, during holidays such as the Spring Festival and other holidays, they start operations in a “holiday manner”, and foreigners enter the store for several days in a row and it shows “sold out” Information, the number of visits will definitely decrease! In fact, using overseas warehousing and delivery can achieve smooth order business and holiday business.
The above introduction is related to the reasons why Wish’s popular products suddenly have no sales. There may be many different reasons for the decline in Wish product sales, and each reason requires different solutions. Therefore, if the seller If you find that the sales data is abnormal, you must investigate in time to find the root cause of the problem, so that the problem can be solved faster and more accurately.