Many Wish sellers report that their store sales have increased, but there are also a lot of chargebacks and refund orders. They don’t know how to solve this problem, and they also hope to reduce the rate of chargebacks and refunds. Chargebacks are unavoidable on any e-commerce platform. Nowadays, cross-border e-commerce sales are becoming more and more popular. Many platforms use the refund rate as an indicator to evaluate stores, especially the Wish platform. Sellers with high refund rates will be directly banned from their stores. Therefore, many Wish platform merchants are very concerned about what situations will lead to chargebacks and how to appeal after a chargeback occurs. So, let’s take a look at how to make a more reasonable appeal when Wish has a high refund rate?
(1) Unauthorized transaction.
This situation may be due to non-cardholder operations, such as the card being lost, stolen or copied, causing the buyer to refuse payment. This situation is not the fault of the buyer or seller, but it is uncommon and is usually blocked directly by the authorities. If something slips through the net, you should stay calm and file a complaint.
(2) The goods have not been received.
The buyer did not receive the goods within the specified time, but this situation does not rule out the loss during transportation. In this case, it is recommended to install a corresponding real-time monitoring system for each express delivery. After a problem occurs, we can find the problem party in time and solve the problem.
(3) The goods are not in the correct version.
If the buyer refuses payment due to the inconsistency between the goods sold and the actual product, it is usually necessary to communicate with the buyer for refund, return or exchange, etc.
(4) Malicious chargeback or fraud.
Usually it is not operated by the cardholder himself, and the card may be stolen, hacked or copied, resulting in malicious chargebacks or fraud. In this case, you must appeal to the authorities promptly to protect your interests and safety and find those who maliciously refuse payment or commit fraud. At the same time, it is recommended that the platform strengthen the control and monitoring of such behavior to ensure the safety of sellers and buyers.
The above introduces the relevant knowledge on how to make a more reasonable appeal when the Wish refund rate is high, but usually, most of the reasons why buyers refuse to pay are because the seller has problems with the goods or logistics. Although a few people are making trouble unreasonably, the key to solving this problem is to prepare yourself. Sellers should pay attention to the quality of the goods themselves, avoid mistakes, improve the shopping experience, and reduce their own profit losses to improve trust and status in the hearts of customers.