Wish sellers may find that the refund rate is very high when running their stores, but this is often a helpless move. In order to solve this problem, sellers must carefully study the reasons for refunds and solve the problems in time to effectively reduce losses. Let’s take a look at the reasons for the high refund rate of Wish’s popular products.
1. Product reasons.
The product does not match the description. In this case, the buyer will take a photo and upload it to the platform. In order to avoid losing the reputation of the product, the seller must communicate with the customer. Returns can be avoided if the seller agrees to reship. To improve the customer experience, sellers can agree not to issue refunds.
First of all, sellers must consider whether the product image description is wrong, or whether it does not match the actual product. Sellers must inspect the product before ordering to avoid such errors. Secondly, the product may also be damaged during transportation and be in a damaged condition when it reaches the customer. If this happens, the seller needs to consider product packaging issues, such as using bubble wrap for protection, or choosing a stronger box and paying more for shipping to avoid refunds. The logistics of these three products are relatively difficult, so it is recommended to reduce Develop such products or choose more reliable logistics.
2. Quality issues.
Wish’s brand requirements are not as strict as Amazon’s. Although Wish has strengthened its management of platform quality in the past two years, relatively speaking, Wish’s supervision of infringement and imitation products is relatively weak. As a result, the quality of products on wish varies.
3. Logistics reasons.
The seller’s product itself does not have quality problems, but due to long delivery time, product damage, etc., refunds are required. If the seller finds that there are many such problems with recent orders, he or she can consider changing the logistics channel, or analyze which country or region has more such problems, and then block it.
4. The buyer’s own reasons.
In order to provide buyers with a good user experience and increase consumption on the platform, wish provides a relaxed return policy. Therefore, many buyers return the goods if they disagree, or find that they bought the wrong goods after they arrived and no longer want them. At the same time, many people see “business opportunities” in this and use the platform’s return policy to continuously buy and sell refunds, resulting in The seller is helpless.
The above introduces the relevant knowledge about the reasons for the high refund rate of popular items on Wish. Due to the high refund rate of Wish, many sellers are afraid to sell high-value products on Wish, which leads to The prices of products on wish are generally lower, and sellers will also use low-cost surface mail. This leads to higher packet loss rates, which in turn leads to higher chargeback rates, creating a vicious cycle that has a huge impact on both buyers and the platform.