Many foreign trade merchants complain that the Indonesian market is difficult to do business in. Not only is it difficult to clear customs, it is also difficult to sell products. But as long as you master the characteristics of the Indonesian market, both logistics customs and sales can become easier. For example, a partner sells very popular maternal and infant products on Shopee, and the products are sold one after another. So, let’s take a look at the best-selling products in Indonesia’s cross-border e-commerce.
1. The best-selling products of Indonesian cross-border e-commerce.
1. Maternal and infant products: Indonesia is the fourth most populous country in the world, with more than 1.6 million newborns born every year. Therefore, there is a huge demand for maternal and infant products. In addition, the number of Indonesia’s middle class continues to increase, and more and more people are accustomed to online shopping, and the purchase of maternal and infant products will also increase.
2. 3C electronic products: The epidemic has made working from home a daily routine for Indonesians. According to official data, 87% of Indonesians use technology to improve work efficiency. As a result, interest in technology products is also growing. The sales of consumer electronics products in Indonesia have reached 139.746 trillion Indonesian rupiah. It is expected that by 2025, the sales of 3C electronic products will reach 254 trillion Indonesian rupiah. Therefore, cross-border merchants can focus on the needs of the younger generation and choose 3C electronic products. Make sales. When selling, not only highlight the price advantage of the product, but also demonstrate the ease of use of the product.
3. Shoes and clothing: Indonesians are getting younger and have a huge demand for clothing and shoes. Moreover, Indonesia is deeply influenced by Korean culture. Therefore, merchants can refer to Korean fashion when choosing clothes and shoes, while focusing on high quality and low price.
4. Electronic products for health monitoring: Due to the impact of the epidemic, Indonesians are paying more and more attention to health. Merchants can combine health monitoring with electronic products for daily use as a sales highlight.
2. Indonesian cross-border e-commerce sales opinions.
When doing cross-border business, product selection is the first step, and localized operations need to be carried out for the local market. For the Indonesian market, it is very important to obtain halal certification, because it is a religious country with the largest number of of the Muslim population. In addition, it is also very important to optimize product qualifications, copywriting, pictures, etc. according to market characteristics. Food and skin care products exported to Indonesia must pass halal testing and certification, and obtain halal certificates, in order to better gain favor from the market. For clothing and shoes, the conservative and fashionable market can be explored to create products with more explosive potential.
The above introduction is related to the best-selling products of cross-border e-commerce in Indonesia. Indonesian consumers like to be influenced by well-known individuals. This is also an important reason why merchants can use social media to expand brand influence. You can display products on social media platforms that consumers like to use, and cooperate with KOl (well-known individuals) to increase sales and brand awareness. Of course, what is better to sell? You still have to choose a suitable category based on the actual situation. is very important.