For eBay sellers, product titles can allow users to search for their products, and at the same time, it can also bring traffic to the store. So the title is very important for eBay sellers. Today we will talk about how to write the title of eBay auction items?
1. Clarify the keywords of the products sold.
Sellers need to know how to put themselves in someone else’s shoes, what words consumers will search for when buying products, and then write titles based on the keywords of their own products.
2. The title should highlight the selling points of the product.
Buyers can see the specific information of the product from the product title, such as the product’s brand, color, model and other related information, thereby improving the authenticity of the product.
3. Don’t use too many modifiers.
The eBay platform stipulates that the title can only use a maximum of 80 characters, so sellers must use keywords reasonably.
4. Make sure the title words are spelled correctly.
Whether it is the name of the product, a verb or an adjective, if it is written incorrectly, it is very likely that buyers will not be able to search for it.
5. Do not use repeated words.
Sellers should ensure that the title is readable, rather than stuffing keywords to improve the product’s ranking in the search structure.
6. It is best not to add asterisks and punctuation marks in the title. This does not make much sense.
7. Use abbreviations with caution. If you must use them, it is best to refer to the abbreviations frequently used on the eBay platform.
When writing the title, you also need to do the following:
1. Analysis.
Analyze the current status of the optimized list and the situation of the store, such as the DSR of the store, the daily sales volume of the list, the number of visits, the conversion rate, etc.
2. Word selection strategy.
When selecting keywords, sellers should try to avoid keywords with high competition, which will make it difficult to compete with their peers.
The above is the relevant content on how to write the title of eBay auction items. For sellers, the title of the product is very important. A good title can bring huge benefits to the store, so you must pay attention to the title. The importance of ebay auction items is discussed here. If you want to know more about it, you can pay attention to Lianlian Cross-border Payment.