After entering 2023, Tiktok’s product sales policy will produce many new additions and additions. If Chinese cross-border e-commerce sellers still embrace traditional business concepts, they may not be able to keep up with the pace of platform changes. Therefore, this article will focus on Tiktok’s product sales policy and describe the latest changes in 2023, hoping to be helpful to the operations of Chinese sellers in Tiktok’s cross-border e-commerce.
In 2023, Tiktok’s banned products have changed a lot. The so-called Tiktok banned goods refer to the types of goods that are currently prohibited from retailing on the TikTok cross-border e-commerce platform. If a seller sells illegally and is found to have illegal sales by the Tiktok platform, he may be removed from the platform and punished. According to the latest regulations, only products that comply with Tiktok’s sales rules and submit some qualification certificates to the Tiktok platform can be put on the shelves normally. Below is a list of the latest products allowed for sale.
(1) Food: It must be normal food that humans can digest. According to the latest definitions, the following packaged foods and confectionery are eligible for sale. Fresh, refrigerated and frozen food can also be sold; nutrition and supplements, food, food ingredient compliance and other products can also be sold normally.
(2) Metal products: Precious metals can be sold, including gold, silver, gold bars, etc. High-value and circulating commodities made of other precious metals can also be sold.
(3) Liquid or powder state: including mouthwash, foundation powder, toothpaste, baby powder and other products in liquid or powder form.
In short, the above is the Tiktok product sales policy and the latest 2023 list. If cross-border e-commerce sellers want to operate a regular Tiktok store, they need to clearly understand the changes in these lists and the application process. , only after product qualification tests and reports are provided to the Tiktok platform, can they be put on the shelves for sale, and illegal products will be removed from the shelves.