Many cross-border e-commerce sellers are easily confused when they first come into contact with Amazon: what is the difference between Amazon logistics service fees and advertising costs, and how to deal with these two necessary expenses in the early stages of becoming a novice. Therefore, this article will combine the operational experience of excellent sellers to answer questions for cross-border e-commerce sellers.
1. Components of Amazon logistics service fees.
(1) Shipping cost for each order.
(2) Monthly inventory rental fee for Amazon products.
(3) Long-term storage costs of Amazon store products in the warehouse.
(4) Information fees for logistics agents to help sellers process orders.
(5) The operating expenses that must be paid every time there is a return application.
(6) In addition to the above expenses, additional expenses must be anticipated in advance.
Logistics service fees are usually measured accurately based on the actual size of the product. Which can be divided into standard, medium and large.
The weight of the standard size cannot exceed 12 kg, the longest is 45 cm, the widest is 34 cm, and the shortest is 26 cm. According to the logistics label of the cross-border e-commerce Amazon platform, as long as it exceeds the above size, it will be regarded as a large item, and the cost will definitely increase. Cross-border e-commerce sellers have the right to classify and charge items according to their size. 2. Amazon advertising costs.
Amazon logistics service fees and advertising costs are necessary expenses for Amazon stores, but advertising sales costs are to better measure the reasonable advertising costs spent by the store and compare the benefits the store can get from advertising.
Therefore, Amazon advertising cost is: a certain measurement indicator or standard provided by Amazon official for the advertising activities of cross-border e-commerce merchants when calculating marketing expenses. Generally speaking, this indicator will be based on Presented as “advertising expenditure divided by advertising revenue”. In Amazon’s existing cross-border e-commerce advertising activities, advertising costs can be calculated for all activities.
In short, the above is a complete introduction to Amazon logistics service fees and advertising costs. When dealing with these issues, cross-border e-commerce sellers should pay attention to: These are necessary supports in the operation of Amazon stores, but logistics service fees will be charged based on monthly rent and other items; advertising and marketing plans are mainly through Collected based on advertising expenditure versus advertising revenue.