In recent years, more and more sellers have applied for brand registration on Amazon. After applying for brand registration, sellers can also authorize it to other stores, which can increase sales. So how can Amazon’s registered brands be authorized to other stores? This will be introduced in detail below.
The Amazon platform attaches great importance to branding. Brand registration has many benefits. The specific process for Amazon’s registered brand to be authorized to other stores is as follows:
1. Sellers first need to enter the Amazon backend and go to stores Find manage stores under the options;
2. Then you need to click Amazon Brand Registration;
3. After entering, you need to click Settings, and then pull down the user permissions. At this time, the seller will enter the authorized account On the management page, sellers can directly click to invite users to authorize the brand;
5. Sellers need to fill in the authorization information in detail and send the invitation. Generally, the content that needs to be filled in includes the email address of the authorized account, the name of the account holder, the brand name, etc. After filling in the information, the invitation will be sent;
6. The authorized seller logs in to the account and clicks to accept the invitation to complete the branding process. Authorization;
7. After successful authorization, the seller can view the authorized account and permissions on the permissions page. The management buttons on the page can be used to adjust permissions.
After sellers authorize the Amazon brand, they can prevent competitors from copying product listings, and can also effectively prevent competitors from maliciously modifying listing content. Brand authorization can also simplify the process of reporting infringement. In addition, brand registration can also help sellers modify listing issues.
Sellers can choose three roles: Administrator, Rights Owner, and Registered Agent when authorizing the brand. Administrator is a brand manager and can assign roles to other stores. Rights Owner can report violations, and Registered Agent is Third-party stores authorized by the brand owner can use Amazon tools to report violations.
So far, the above content has provided a detailed introduction to Amazon’s registered brand authorization to other stores. Sellers can safely authorize successfully registered brands to other stores through brand authorization. Authorized stores will have many functions, including A+ pages, listing videos, brand flagship stores, and social media promotion codes. They can also apply for an anti-follow-up plan.