The suspected brand infringement of the seller’s products is relatively serious. The platform may send warning emails, remove the product from the shelves, and in serious cases, the seller’s account may be banned. So what should I do if my baby’s attributes are suspected of brand infringement? This will be introduced in detail below.
Baby attributes are suspected of brand infringement in many forms, mainly including trademark rights, patent rights, design patent rights, etc. Trademark infringement generally means that the seller uses the brand’s trademark LOGO without authorization without obtaining official authorization from the brand. If the product has patent rights, the seller cannot sell it without permission, usually as imitations. Design patent rights mainly refer to the shape, pattern and color of the product, that is, they look similar. Generally, as long as the seller’s product is more than 60% similar to the brand’s product, it constitutes infringement.
After the seller’s product attributes are suspected of brand infringement, measures need to be taken according to different circumstances, as follows:
1. If the seller does commit infringement, generally you cannot create a new listing after moving the warehouse. Sales, otherwise the seller will be constantly complained, and in serious cases, the store will be shut down. If the seller still has a lot of inventory and wants to continue selling, he can generally contact the brand owner via email and apologize to the other party. He can also try to negotiate a settlement with the other party, pay compensation, etc.
2. If the seller does not infringe, or the infringement is controversial, and if there is no response after contacting the complaining party multiple times, the seller can provide all evidence that the product does not infringe to the platform official via email.
Sellers can effectively avoid brand infringement in the following ways:
1. New sellers need to avoid selling products with registered brands.
2. Sellers need to go to relevant websites to check brand trademarks before listing products.
3. Sellers need to carefully check the title, picture, description, etc. of the product when listing the product.
4. When the seller is not selling his own brand, he needs to obtain an authorization letter in advance.
5. Sellers need to issue invoices when purchasing.
The above content has introduced in detail the solutions to suspected brand infringement of product attributes. Sellers need to pay attention to preventing infringement during store operations. When selecting products, they need to consider whether the products involve patents, etc., before listing products. At this stage, sellers should avoid including other brands in the Listing.