Brand registration on the Amazon platform generally refers to applying for brand protection. Sellers can protect their own rights by registering brands, which is also one of the ways to prevent follow-up sales. So how do Amazon agent brands register? This will be introduced in detail below.
After completing brand registration, Amazon sellers can reduce the probability of store listings being tampered with. At the same time, they can also use graphic and text descriptions for products, thereby increasing conversion rates. Sellers can also use brands to build brand stores, which is helpful for product operations. In addition, sellers can open brand advertisements to attract traffic to products.
Amazon’s agent brand registration process is as follows:
1. Create a brand certificate. Sellers first need to click Amazon Brand Registration in the backend management store. After creating a seller account, they need to fill in the store’s registration information. Company name If the seller is registered in an individual name, you can directly fill in the store name.
2. Brand registration. Sellers need to carefully fill in the brand qualification information, mainly intellectual property information, including brand name, serial number, etc. To check the trademark number, you can check it on the US Trademark Network. After completing the filling, click Submit Application Form.
3. Get the verification code. After the seller submits the brand registration information, the Amazon platform will send a verification code to the registered email address. The seller needs to send the verification code to the platform’s brand registration email within 30 days.
The seller will receive a reply after providing the verification code to the platform. If the seller receives the relevant email, it means that the brand registration has been successfully carried out. At this time, the seller’s brand registration has been completed. If a seller wants to register a brand name on the Amazon platform, he must have the trademark rights of the brand, so that the platform will allow the seller to register the brand. The Amazon platform is very strict in auditing brands, but brand registration is of great benefit to sellers’ store development.
At this point, Amazon agent brand registration has been introduced in detail. Sellers need to note that if there is no brand registration, the seller’s brand is likely to be sold by competitors in the same industry. Therefore, in order to prevent competition If rivals maliciously follow suit, Amazon sellers must register their products for brand registration.