If a seller wants to get more exposure for his Amazon store to drive overall sales, in addition to daily basic store operations, in fact, some advertising is also a very necessary attempt. The following will introduce the Amazon advertising bill settlement cycle, and Corresponding advertising deduction rules.
1. How often is Amazon advertising bill settled?
Generally speaking, Amazon will deposit the seller’s sales revenue into the seller’s bank account two weeks after the seller registers, and the settlement process of advertising bills will also be settled every 14 days.
Note:
1. The account balance must be at least 25 yuan. Later commission fees and customer refunds will affect the seller’s balance.
2. On the seller platform, you need to enter the seller’s valid bank account information in China. Once settlement is complete, Amazon will post the settlement statement in the Reports section of Seller Central and then deposit the sales proceeds into the seller’s bank account via bank transfer.
2. What are the deduction rules for Amazon advertising?
1. Billing and deduction according to PPC mode.
At present, the PPC billing model is very common in Amazon advertising. It is the abbreviation of Pay Per click, that is, pay per click. When a buyer performs a related search, the ads for products related to the keywords he entered will be sorted according to the bidding level. After browsing, the buyer will select some ads to click, resulting in a deduction.
What sellers need to note here is that regardless of whether the buyer has an order operation, as long as he clicks on the advertisement, advertising fees will be consumed until the daily advertising budget is deducted, and the advertising will be suspended. The higher the bid, the higher the ranking and the higher the probability of being shown and clicked.
2. Billing and deduction according to CPM mode.
CPM is an advertising billing model that pays based on display volume. Compared with the above billing model, the frequency of use is relatively low. This method does not require clicks and is displayed on the target customer’s browsing page according to a certain algorithm. As long as the display volume reaches a certain amount, you need to pay the corresponding advertising fee.
After reading the above content, I believe that sellers will have a clear understanding of Amazon advertising bill settlement and related deduction rules. Sellers must know that the relevant cost rules of Amazon advertising are very fair and open, so sellers only You need to prepare your own advertiser’s cost budget, so that you can safely place relevant ads.