Yahoo mainly promotes information flow advertising, also known as local advertising. The biggest feature of local advertising is that the advertisement becomes part of the web page content, does not destroy the user experience, and allows users to naturally accept the brand value and product features conveyed by the advertisement. Research shows that the brand memory of local audiovisual advertisements is 1.5 times that of ordinary banner ads and 8 times that of ordinary mobile phone banner ads.
Sellers can integrate advertisements and news content, embed them into news pages, and push them to interested audiences. Only viewers who see these ads and are interested will click on them. For example, push financial ads to users interested in blockchain, Bitcoin, and stocks. Yahoo’s local advertising videos are based on CPC. Only when customers click and pay can the cost be effectively reduced. This is a major advantage of Yahoo that is different from other video advertising platforms. A recent study showed that Yahoo native video ads increased brand awareness by 50% and purchase intent by 28%.
1. Accurately locate the audience and optimize advertising effects.
When Yahoo places ads, it combines Yahoo data, third-party data and advertiser data to accurately position advertisers, allowing sellers’ ads to reach high-quality users to the maximum extent and bring more transaction opportunities.
Search remarketing: Target native ads to users who have searched for related keywords.
Behavioral remarketing: Target native ads to targeted interest groups.
Website remarketing: Target native ads to users who have visited the seller’s website.
Email remarketing: Place native ads on Yahoo mailbox users who have received emails from seller-defined network lists.
2. In which countries and regions can Yahoo advertise overseas?
Yahoo is available in Hong Kong, Taiwan, Japan, Australia, India, Indonesia, New Zealand, Philippines, Singapore, Malaysia, Japan, Vietnam, Arabia, Canada, Mexico, the United States, the United Kingdom, Belgium, Germany, France, and Greece , Ireland, Italy, Spain, Sweden, Argentina, Brazil, Chile, Colombia, Sierra, Peru, South Africa and other countries and regions. When placing Yahoo ads, you can set the countries and regions to be placed in the background.
The above content is an introduction to how to place ads on Yahoo and the countries and regions in which they are placed. With the increasingly fierce competition in the market and the gradual increase in traffic costs, it is increasingly difficult for ads to achieve good results. Perhaps, sellers can try a less competitive platform to get a higher return on investment.