Video has become an important form of social media marketing. Whether it is TikTok, which is growing rapidly, or Instagram, which has made Reels its focus in order to compete with TikTok, for brands, if they want to get attention and traffic, they must do a good job in short video marketing in the new landscape.
Let’s take a look at six key points of Instagram video marketing in the new landscape:
1. Keep it short and interesting
Users in the Instagram community like short and interesting videos. . Instagram recommends brands to create reels videos to win more likes from users.
2. Focus on immersive vertical screen short videos
Brands need to optimize video content to adapt to the usage habits of vertical full-screen viewing. On the one hand, it is recommended to use a high resolution of 9*16. On the other hand, when inserting text into the video, be careful not to cover important content in the video.
3. Be compelling from the start
Short videos should attract viewers within the first few seconds. Generally speaking, they follow the three-second rule, that is, the content that the user is interested in is laid out in the first three seconds of the video, and the subsequent content should continue the topics mentioned in the first three seconds so that the user can see the entire video.
4. Release regularly and regularly
Create a regular release calendar. Although it does not need to be maintained every day, the brand still needs to respond to user expectations and release at a fixed time. Video content.
5. Avoid reused content
Users on Instagram prefer to see original content created directly using reels. They like to see original content. Instagram reminds brands that they must avoid duplicating or reposting content that is obvious (i.e. watermarked) from other platforms.
6. Pay attention to the theme
Instagram will avoid recommending Reels that involve sensitive content, as well as content that is overly promotional or commercial. For content precautions and prohibitions, you can check out the detailed description of Instagram’s algorithms and rules.
The above are the key points of video marketing on Instagram. I hope it will be helpful to you.