In recent years, with the continuous development of the cross-border market, cross-border e-commerce platforms represented by Amazon have become the first choice for many cross-border sellers to “go overseas”, especially Amazon’s influence in Europe, the United States, the United Kingdom, Japan and other places and coverage continues to increase, attracting many cross-border buyers, so how can cross-border sellers stand out from the many stores? How to achieve higher sales? It is necessary for cross-border sellers to understand these marketing revelations and suggestions about Amazon.
1. Master the basic knowledge. Different cross-border market destinations have different overseas policy requirements. For cross-border sellers, they must first be familiar with different markets, understand the rules of market operation, combine their own store positioning, product attributes, etc., and rationally select new products. Based on Amazon Improve store operation level under the requirements of the rule system.
2. Master keyword attributes. On cross-border e-commerce platforms, high traffic often represents better product sales and market share. At present, the algorithm of the Amazon platform is more likely to focus on customers who purchase products, and further refine key factors such as ratings, sales fulfillment, sales speed, inventory, price, and click-through rate. Cross-border sellers need to carry out targeted keyword data screening and analysis, and carry out special optimization when setting up product details pages. They can also conduct keyword research regularly and use it in titles, descriptions and bullets.
3. Increase advertising investment. In many cases, various advertisements on the Amazon platform can also provide traffic entrances for cross-border stores. If cross-border sellers want to quickly gain traffic on Amazon and improve the comprehensive weight ranking of their stores, advertising investment is also essential.
4. Obtain Amazon traffic through multiple channels. Different from the driving effect of traffic on the Amazon site on product sales, some traffic “blessing” from outside the Amazon site is also an indispensable source of traffic, especially traffic based on sales through non-Amazon channels such as Google and Facebook. For cross-border sellers, It is said to be a good source of traffic. Cross-border sellers need to continuously optimize their existing marketing models, master some Amazon-related marketing inspirations and suggestions, and use them flexibly.
5. Use coupons flexibly. Different preferential rules can produce different delivery effects. On the Amazon cross-border platform, coupons are a preferable discount marketing model for cross-border sellers. Cross-border sellers can design different coupon combination marketing plans to give full play to the pulling effect of coupons and attract buyers’ attention.
6. High-quality video delivery. As the short video market continues to boom, more and more cross-border sellers are beginning to pay attention to the traffic brought by short videos. Cross-border sellers can promote marketing investment in videos in a planned way and increase store entry rates and products through strategic traffic diversion. Conversion rate, are all good marketing tips.
The above marketing revelations and suggestions about Amazon suggest that cross-border sellers should reasonably formulate effective marketing strategies and promotion plans based on their own characteristics, combined with the advantages of the Amazon platform and the needs of the target market, to attract potential buyers. Buyers’ attention enables them to understand and trust cross-border sellers’ stores and products, thereby maximizing profits.