In order to ensure that Shopify independent website sellers can use SMS marketing correctly on Shopify, they need to understand the relevant terminology. After understanding it, they can formulate an SMS marketing strategy. After formulating a marketing plan, it is time to choose the appropriate Shopify SMS Marketing app.
There are 5 factors to consider when choosing the right Shopify SMS Marketing app:
1. Cost: Choose a Shopify SMS Marketing app with a suitable budget. Most apps will offer different pricing structures. If some sellers do not need to send a large number of text messages, they may choose to pay for text messages. But if you send thousands of text messages, a fixed monthly fee is better. Also, consider additional text messaging charges that may accrue outside of your monthly plan.
2. Features: Depending on the SMS marketing strategy, some sellers may need an application that can provide both Email Marketing and SNS Marketing. Other sellers may not need these extra features. Decide what features you need, and then choose the app to make it available for a certain fee.
3. Rating: Select the one with a rating of more than 4 stars. Reduce the cost of trial and error as much as possible.
4. Integrations: You don’t necessarily need to have a Shopify SMS marketing app, it offers hundreds of integrations. However, it is important to decide whether you want to use other tools and whether the software you choose can integrate with these tools. The more native integrations an app offers, the easier it will be to expand and manage your SMS list.
5. Security compliance: The Shopify SMS Marketing application selected by the seller must comply with security regulations such as TCPA and GDPR rules. Avoid legal issues related to user data when choosing apps that comply with the above regulations.
The above is the relevant content about SMS marketing for self-built websites. I hope that sellers can refer to it when operating their stores.