In the second half of the year, in order to adapt to market changes and improve competitiveness, what aspects should we focus on? Summarized into the following six aspects, we hope to help you better develop our Amazon business in the second half of the year.
1. Maintain flexibility
For example, during the epidemic, Amazon made several adjustments to FBA warehousing restrictions, from the initial Asin warehousing quantity limit to the Asin warehousing limit. Restrictions, as a seller, if you have corresponding overseas warehouse preparations, you can respond flexibly. In addition, it is necessary to maintain sales flexibility, timely reduce the number of days in inventory of products that sell relatively slowly, and increase inventory. Everything from sales methods to inventory management is well documented, giving you more flexibility during peak seasons.
2. Products involving higher unit prices
Sellers should abandon the price war mentality, create high-quality products, and engage in products with higher unit prices to leave room for profit. Especially since freight costs have increased this year, the raw materials for many products have also increased. If it is still a low-priced product at this time, maintaining previous profits will be quite passive.
3. Establish vertically specialized stores
Find out market segmentation needs and create professional vertical products.
4. Pay attention to the growth of the Walmart platform
Walmart surpassed eBay for the first time last year and became the second largest e-commerce platform in the United States. Walmart relies on the cooperation of Google and has developed very rapidly. Take Amazon as an example. If you have good products, you can try to join Walmart, but as shown in the figure below, Amazon still dominates the e-commerce market share.
5. Competitiveness is enhanced, and product selection methods should be diversified
As mentioned above, the platform is crowded with many new sellers, and everyone must be differentiated when selecting. You can no longer use traditional methods to select products, or rely entirely on software recommendations to find products. It is still recommended that everyone select through keywords and have a set of methods to verify keyword requirements. A keyword-based selection method can effectively help you solve the problem of product homogeneity.
6. Improve the ability of advertising delivery and optimization
As the platform continues to compress the natural display positions, how to have an effective advertising strategy becomes increasingly important. The more important it is, the better the advertising investment-output ratio can be obtained.