Many Wish sellers find that the products they promote are marked with yellow diamonds, thereby gaining more traffic and exposure. However, there are some rules regarding products with yellow diamonds. This article will discuss whether Wish products will be added with yellow diamonds for a second time, and Wish’s secondary review rules for diamond-added products.
For Wish yellow diamond products that need to be removed from the shelves, sellers can select the “Products planned to be removed from the shelves” option. However, it should be noted that each Yellow Diamond product can only be operated once.
Concerning the secondary review rules for Wish diamond-enhanced products, the main points are as follows.
1) The price and express delivery fee of the product cannot be increased.
In order to protect the interests of Wish buyers, the Wish platform stipulates that the price and shipping fee of products with added diamonds cannot be increased. Products with added diamonds have already received doubled traffic. Increasing prices will increase sellers’ profits, but will harm buyers’ interests. Therefore, new sellers must pay attention to calculating costs, shipping costs, and profits before uploading products.
2) Inventory cannot be reduced.
It is stipulated that the inventory of products with added diamonds cannot be reduced, but the inventory can be increased to prevent false inventory. One seller reported that the inventory quantity will affect the traffic pushed by Wish. If there are only a few dozen inventory, Wish will naturally not give a lot of traffic, so the Wish platform will select merchants with larger volumes of the same products. Regarding inventory settings, you need to look at your own manufacturer’s strength and replenishment cycle based on your actual situation.
3) Products that are removed from the shelves with diamond-added products with sales exceeding US$500 will be fined US$50.
If the sales of diamond-added products exceed US$500 within 9 days, they will be removed from the shelves and will be fined US$50. Products are removed from the shelves mainly because there is no profit or due to financial losses, or there may be problems in the supply chain (logistics, suppliers).
In general, the product demonstration function launched on the Wish platform provides consumers with a more intuitive way to understand products, while also improving product sales for merchants. When uploading product demonstration videos, you need to pay attention to whether the quality and content of the video meet the requirements to avoid being rejected by the system. If it is rejected, you can make adjustments based on the rejection reasons provided by the system and upload again. I hope these tips can help merchants improve the quality of product demonstration videos and attract more consumers.