Today, Valentine’s Day, a traditional Western holiday, has become a special node, with people all over the world sharing romance. Judging from the sales figures of Valentine’s Day every year, Valentine’s Day has far exceeded a simple holiday. Different countries have different requirements for “ceremony”, but Valentine’s Day gifts are indispensable. For cross-border sellers, Valentine’s Day is also one of the most important business opportunities during their big sales at the beginning of the year. So how does cross-border e-commerce market Valentine’s Day?
1. Social media marketing.
The role of social media marketing in today’s society is unquestionable. Sellers can publish store promotion information on major social media brand accounts, such as Facebook, YouTube, Instagram, TikTok, etc. They can also publish some DIY tutorials, unboxing videos and other content, and actively interact with fans to attract traffic. In the process, you can also build a trusting relationship with your fans.
Every year, there are always some people who have trouble making a choice, or they don’t remember what to buy until the holidays are approaching. Sellers “thoughtfully” help them save a lot of time, which can not only increase their favorability, It can also increase customer unit price and sales.
2. Internet celebrity marketing.
In the shortest possible time, influencer marketing is a good way for cross-border e-commerce Valentine’s Day marketing, and couple influencers are undoubtedly the most suitable type of influencers for Valentine’s Day and are more likely to attract attention. The resonance between lovers.
But when choosing an Internet celebrity, you can’t just look at fans. You must choose a reliable Internet celebrity. If you really can’t find a suitable one, you can find a third-party Internet celebrity marketing platform, which saves time and effort.
3. Place advertisements.
The current mainstream advertising methods are Google and social media advertising. Paid advertising plays a very important role in attracting traffic. Whether it is Google or social media, there are many forms of advertising, which can be placed alone or in combination.
4. Email marketing.
Send hello to old customers via email, tell them there are Valentine’s Day themed events in the store, what new products are available, and finally include exclusive coupons. Pay attention to the density of messages and the frequency of sending them, so as not to offend customers.
The above is the content of cross-border e-commerce Valentine’s Day marketing. I hope it will be helpful to all cross-border e-commerce merchants. Early publicity is important, but the final results are equally important. Some consumers will place orders close to the holidays, so cross-border e-commerce companies need to harvest these consumers at the “last minute”. You must know that the environment, culture, and policies of different countries are different, and some products still need to refer to local characteristics and culture.