With the continuous improvement and optimization of store operation levels, cross-border sellers on e-commerce platforms continue to work hard on the front end, focusing on solving the “new launch” link. For cross-border buyers, logistics and distribution are key indicators related to user experience. At present, what are the specific differences between online and offline logistics distribution on the eBay platform?
First of all, the difference between eBay’s online and offline logistics distribution lies in the different logistics and distribution processes.
Generally speaking, if you choose to ship online, the cross-border seller needs to first settle the account through the platform, and then the platform settles the account through the logistics company. If there is a problem during this period, you need to go through the platform customer service first, and then through the logistics company customer service. This also means that the eBay platform needs to be used as an “intermediary” and “bridge” to contact cross-border sellers and logistics companies respectively.
Generally speaking, the middleware is separated from the platform. After the cross-border seller’s goods arrive at the logistics company, the address label and customs declaration form need to be reprinted, which is more cumbersome to operate. If the cross-border seller’s goods are relatively During busy or peak sales seasons, the processing speed will be relatively slow.
If you choose the offline delivery mode, the freight agent needs to go directly to the post office to deliver the goods, and the post office will also give the freight agent a certain discount. If the cross-border seller sends the goods directly to the post office , often without discounts. For cross-border sellers, choosing a freight forwarder is a more convenient way. You can hand over packaging and shipping services to the freight forwarder.
Secondly, the difference between online and offline eBay logistics distribution lies in the different delivery methods.
For cross-border sellers, when delivering small parcels online, the platform usually cooperates directly with the post office. This also means that sellers can ship goods directly on the eBay platform, either directly through the platform or by sending the goods to a freight forwarder. When the goods are sent to the freight forwarder, the freight forwarder will give a rebate to the cross-border seller; when the goods are sent through the platform, there will be no rebate.
When delivering small packages offline, cross-border sellers mainly find freight forwarders or post offices to deliver the goods. The freight forwarder acts as an agent for the post office. The post office will give the agent a rebate, and the freight forwarder’s price is cheaper than delivering directly to the post office. At the same time, when there are logistics problems, they can be solved by the freight forwarder, which is also more worry-free for cross-border sellers.
At present, online channels mainly include all channels of logistics providers officially cooperated with the eBay platform, while offline channels include the channels of other logistics providers except online logistics providers. Cross-border sellers need to fully understand the differences between eBay’s online and offline logistics distribution methods, reasonably choose the corresponding distribution model based on their actual needs, and continuously optimize and improve the level and efficiency of logistics distribution.