For cross-border e-commerce companies, if they want to seize the opportunity and soar into the sky, they must pay more attention to the development of social media, adjust their marketing plans in a timely manner, and give full play to their operational advantages. Having said this, we cannot fail to mention the importance of cross-border e-commerce marketing. So what is the importance of marketing strategy to cross-border e-commerce?
1. What is the importance of marketing strategy to cross-border e-commerce?
Competition in the cross-border e-commerce market is becoming increasingly fierce, especially the epidemic that has had a certain impact on international logistics. In this case, cross-border sellers must pay attention to marketing strategies if they want to get out of trouble. .
From a professional point of view, marketing refers to various business activities that enterprises organize in a planned manner based on customer needs, obtaining relevant information such as customer demand and purchasing power through experience. In the cross-border e-commerce industry, marketing strategy plays a big role. If you want customers to visit your store more, you must use various resources to promote and expose your products, so that consumers have more awareness of the products and brands. know.
However, although many sellers are aware of the importance of cross-border e-commerce marketing strategies, they have been slow to implement them.
2. What are the cross-border e-commerce marketing strategies?
1. Set the content to visualization.
The number of users of major social networking sites is constantly growing, which shows that today’s netizens are more inclined to look at pictures and videos, which is more attractive than reading text. If you just write an article of several thousand words, it will not be easy for netizens to understand. Visual content, especially colorful visual effects, can increase users’ reading and improve the interactivity of articles. Optimizing cross-border e-commerce brands based on users’ visual reading habits will make it easier to attract consumers’ attention and increase consumer awareness.
2. Make good use of social media.
With the rise of social media, live shopping has become a new consumer trend, and more and more brands are using social platforms to attract potential consumers. After all, compared with other visual content, live broadcasts are more interactive, immediate, and authentic. Questions raised by consumers in the live broadcast room can attract the attention of the brand and be solved faster. Compared with other shopping methods, live streaming can save consumers hesitation time when purchasing goods, which is also very suitable for cross-border e-commerce brands.
3. Pay attention to consumers’ feelings.
Through the survey, it was found that consumers who love online shopping generally believe that experience is what they value most, and a good shopping experience is one of the main reasons for them to buy again. For example, some stores can provide consumers with online customer service or robot customer service, and provide a complete collection of frequently asked questions based on the questions raised by consumers. These seemingly simple processes can make customers feel that the store is efficient, thereby enhancing customer trust and recognition.
The above is the relevant content about the importance of marketing strategy to cross-border e-commerce. The Internet has connected the entire earth into a unified and indivisible large market. Now there are many sellers engaged in the cross-border e-commerce industry. The market competition will be more intense in the future. Cross-border sellers must implement the above cross-border marketing strategies. , and we must constantly update and optimize concepts on social platforms, so that we can break the status quo and win more opportunities!