As a cross-border e-commerce platform, with the development of the Internet, Amazon has also focused on attracting more merchants to open stores in recent years. When selecting products, merchants need to evaluate the sales volume to assist them in deciding whether to select the product. So, let’s learn how to estimate Amazon’s sales volume?
1. Add to shopping cart.
Add the listing to the shopping cart, and then set the order quantity to the maximum quantity of 999. If the other party’s inventory quantity is less than 999, it will prompt how much is available for sale. Do you know what the current inventory quantity of the listing is? The next day Repeat the above actions, average the data recorded for one or two consecutive weeks, and then, based on your business goals, think about whether such sales are in line with your expectations. If so, it can be initially set as a product selection object.
2. Based on the number of product reviews.
Sellers who have experience operating on Amazon know that it is really difficult to get customers to leave reviews. The reason lies in the characteristics of the platform. Consumers are not trained to leave reviews. As a rule, most products may not receive Reviews after actually selling 100 units. Some sellers even complained that a certain product had sold 2,700 units but had not received any reviews. The real review rate of most sellers is basically the same, but considering that some sellers will post some reviews, it can be lowered a bit.
3. According to the number of store feedback.
If there are many sellers doing reviews because of operational needs, then only a few sellers are doing feedback. Because the number of feedback is not very helpful to the operation, it can even be said that it does not affect the progress of the operation at all, so few sellers will use feedback.
4. Use third-party tools.
There are quite a few third-party tools, which basically use the principle of crawlers to accurately calculate the sales volume of a Listing.
The above introduction is related to how to estimate Amazon’s sales. If sellers want their stores to do better on the Amazon platform, they need to better understand the characteristics and attributes of their products and learn to do Market research and analysis of product sales. When conducting market research on any product, the market capacity and market competition level of the product need to be involved.