When Amazon Chinese sellers launch an advertising marketing plan, they must analyze and optimize the advertising plan based on each period’s feedback report and core key data. In order to help cross-border e-commerce sellers better handle advertising effect analysis work, this article will focus on introducing: the key indicators of Amazon advertising effect analysis, hoping to help all sellers.
1. Key indicators for Amazon advertising effectiveness analysis: five indicators about advertising.
(1) Exposure is the data basis of all Amazon advertising plans, and it is also the most important factor in obtaining bidding quality and bidding results. Therefore, when the exposure is insufficient, the data will be in-depth Analytic hierarchy has an impact. (2) Click volume is the number of times all Amazon users click on an advertisement, which directly affects the quality score of the store’s keywords. When the score is too low, there will be invalid traffic and keywords that are too broad, and elements such as titles will be affected. (3) Number of clicks: This means that when the number of clicks is insufficient, both the quality score and ACOS will be affected, making it difficult to make scientific reference. (4) Conversion rate is the most important factor in evaluating whether Amazon consumers decide to place an order. When cross-border e-commerce sellers are evaluating, they must pay attention to product competitiveness and the quality of the LISTING itself.
(5) Number of orders: refers to one factor that cross-border e-commerce sellers make comprehensive judgments when evaluating ACOS.
2. Key indicators for Amazon advertising effectiveness analysis: ACOS.
When cross-border e-commerce sellers click on the break-even ACOS, they will find that this specifically refers to: advertising expenditure is equal to the profit critical point, that is, ACOS without profit. This phenomenon can mean that this advertisement has higher income because the advertising order is profitable.
In short, the above is the complete introduction to the “Key Indicators of Amazon Advertising Performance Analysis”. When cross-border e-commerce sellers try to analyze the Amazon advertising effect report, the first thing to pay attention to is: they should start from the five major factors such as the exposure of the advertising plan, makeup rate, click-through rate, and number of orders; in addition, they should start from the ACOS value. Get started.