Many Chinese buyers doing cross-border e-commerce on Amazon plan to register a U.S. trademark because of Amazon’s brand filing and brand registration requirements. In order to help all Chinese sellers register smoothly, this article will introduce: Sharing the process of individual registration of US trademarks, hoping to help all Chinese sellers.
1. The process of personal registration of a U.S. trademark: five steps.
(1) Provide the trademark name of Amazon’s corporate brand through the formal trademark search channel, and perform trademark search functions.
(2) The registrant applying for Amazon’s US trademark must provide matching registration information.
(3) The Amazon US trademark registrant shall provide the information to the Trademark Office.
(4) Go through a systematic official review process.
(5) Finally, with official authorization, the seller can collect the certificate.
2. Registration information for individual U.S. trademark registration.
(1) Cross-border e-commerce sellers must first obtain the applicant’s ID card, business license, etc.
(2) Cross-border e-commerce sellers must conduct sampling based on goods and services.
(3) Provide a clear trademark drawing, which should include an electronic version of the LOGO. When the trademark is in color, the color should be specified to facilitate reuse after successful registration; when the registered trademark is Black and white, then you can use any color later.
(4) Cross-border e-commerce sellers should fill out a “Power of Attorney for Registering a U.S. Trademark” and clearly indicate the word trademark and another category of goods and services in the power of attorney.
(5) Finally, cross-border e-commerce sellers should provide documentation proving the registered trademark in their home country, with time and evidence of local use in the United States.
3. Agency fees.
In order to save the time and cost of registration, many Chinese cross-border e-commerce sellers usually find registration agents. The registration fee on the official website is generally US$250. If you register with a Chinese agent, it will be about RMB 3,000.
In short, the above is the complete introduction to the “Personal Registration Process of U.S. Trademarks”. When Chinese cross-border e-commerce sellers register a company, it is very beneficial if they can register a U.S. trademark; When applying, supporting documents such as a trademark power of attorney must be provided, and the registrant must submit it in person, or an agent must handle it on his or her behalf.